MARKETING NOW— March 2010

Right Now: New media, old adage: bring value to your clients... BD Beat: Be careful what you ask; you may hear the need to change... Award Winners... Portfolio: Headquarters move provides opportunity to inform and excite staff... What’s Working: Short takes on real-world marketing tactics that are producing results... On The Record: Public speaking gaffes and presentation nightmares... Resources... Guest Speaker: On bowling and business development... Effective Marketing: Mobile devices: Are we there yet?... Inside View: Make sure you’re well-rewarded for jobs well-done... Snapshot: A marketer who connects with the ‘A’ in A/E.

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WHAT IS MARKETING NOW? If you’re an architecture, engineering, or environmental firm marketing professional or a firm leader, you know that talent and hard work no longer sell themselves. It takes strategic and effective marketing to generate new business and win projects. That's why you need to be reading Marketing Now. Each 12-page issue will bring you insight and intelligence that will save your firm time and money spent on marketing, while increasing results.

Each month, you’ll get the details on how other architecture, engineering, and environmental firms are generating more leads, improving proposal hit rates, and out-competing their peers. Through case studies and how-to articles, we’ll show you the actual marketing practices, techniques, and campaigns that are working for firms like yours. Plus, we’ll tell you how you can start implementing those tactics immediately in your own firm. Subscribe to Marketing Now today to start receiving dozens of ideas that will make your firm's marketing more efficient and effective.

Corporate electronic subscription: Share the news and advice from Marketing Now with your entire firm! A corporate electronic subscription includes a license to post each PDF issue of Marketing Now on your internal company intranet, plus lets you share access to the searchable archives with all your employees. Contact the Editor for more information.

Article reprints: For high-quality article reprints including Eprints and NXTprints, please contact The YGS Group at 717-399-1900, ext. 139.

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